Biden ad enlists the Beastie Boys to highlight unsung victims of the pandemic

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Biden ad enlists the Beastie Boys to highlight unsung victims of the pandemic

For the first time ever, the Beastie Boys have allowed one of their songs to be used in an ad. And it’s a Joe Biden ad.

The Beastie Boys’ 1994 hit, “Sabotage,” made its “commercial” debut during televised NFL games on Sunday. It’s a fitting accompaniment for an ad aimed at shining a light on the devastating impact the pandemic has had on live performance and the venues that’s support them.

Called “The Blind Pig,” the Biden spot features Joe Malcoun, co-owner of the Ann Arbor, Mich.-based music venue that the ad is named for, talking about his experience in 2020 so far. 

“For 50 years, the Blind Pig has been open and crowded, but right now, it’s an empty room,” Malcoun explains. “This is the reality of Trump’s Covid response. We don’t know how much longer we can survive without any revenue. A lot of restaurants and bars that have been mainstays for years will not make it through this.”  Read more…

More about Joe Biden, Live Music, Beastie Boys, Live Entertainment, and Coronavirus

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